RFID tags: Choose the right tags for your retail store business

RFID technology allows businesses to track the products throughout the supply chain. Due to lower expenses and increased efficiency, radio frequency identification technologies are getting common in several industries.

Transformation of business by RFID technology

The main focus of a company or a business venture is to generate revenue and to create network value. RFID provides the same by reshaping the existing models. It is necessary to study the impact of this technology on business scenarios to assess ways to gain an advantage in a competitive sector.

RFID tags in retail store payment counters reduce time consumption by eliminating laborious manual operations. Accordingly, it can reduce the failure rate and enhance the quality of shipment and delivery on time. Contactless transactions at the payment point in retail stores are a key highlight of this technology. Thus, RFID technology in retail stores causes a positive impact on customer values and preferences by creating a new method of conducting economic transactions.

In the same way, it lets the company track its assets, which even results in superior customer service level satisfaction and cost reduction. As a result, the purchase and storage costs will incredibly reduce among trading partners. RFID tags decrease the chances of stock-out situations. The products leaving and entering the shelves can be easily handled and tracked by attaching these RFID tags. It reduces the inventory costs and the labour cost resulting in an immense impact on the cost model. Indeed it can create an enormous impression on the reputation of the company.

RFID tags can also protect the producers from fake products circulating in the market. Product requires authentication as it eliminates counterfeit products. RFID tags can also add an extra layer of security for the authentication of the product.

Criteria for choosing RFID tags in Retail Store

Proper study and definition of the requirement make the choice of the type of RFID tag easier. Similarly, selecting an RFID tag in a business requires the study of how they work with interrogators. There are certain factors to be considered.

Tag type

For selecting the tag type, sensor requirement, cost, size, weight are to be taken into account. There are majorly three types of tags commercially available. They are active tags, passive tags, and semi-passive tags. Selection between these truly depends on the applicability.

Active tags usually possess a higher read range than the others. The read range can extend up to 100 meters. They are sizable as they consist of a battery. Therefore, they provide continuous monitoring and have an extended life period. However, they require replacement with the exhaustion of the cell. They are apt labels, as they come encased within a protective shell. Hence, it can ensure high resistance to environmental hazards. Besides, it is applicable in the real-time tracking of assets which works with no human intervention.
Passive tag possesses a lesser read range of approximately 10 meters. They come without a power supply of their own. Because of this, it requires a place in the interrogation zone and a continuous power supply for its activation. They carry minimum functionality to execute a small amount of data within them. By analyzing the cost criteria, passive types of tags are more effective at less cost than active and semi-passive tags. They are in retail stores where item-level tracking is possible.

Semi-passive RFID tags consist of a battery. They usually communicate by taking power from the reader. Their read range is 30 meters. They offer benefits like active tags at the cost of a passive tag. They are suitable for applications where the tagged items remain within the range of the reader and where additional features such as environment monitoring are necessary.

Tag frequency

It mainly depends on the read range requirements, material to tag, and data rate. The low-frequency tag ranges from 30 to 300KHz. It uses passive RFID tags. As a result, they possess minimal data storage and data transfer. It can attach to animals, metal, wood, and water. The automotive industry is the largest user of the same. Besides, asset tracking, animal identification, access control, and point-of-sale applications can also benefit from its usage.

High-frequency tags work on the range between 3 to 30 MHz frequency. They are passive tags and have a shorter read range compared to UHF ranges. Like the LF tag, they can attach to animal tissue, metal, wood, and water. Other applications of HF tags are smart cards, credit cards, asset tracking, and airline baggage.

Ultra high frequency (UHF) tags range from 300 to 1000 MHz. UHF tags use active, passive, and semi-passive tags depending on the requirement. It can attach only to water and animal tissues because water can absorb UHF waves. On the other hand, they get easily detuned when attached to metal surfaces.

Environmental factors

While selecting a RFID tag for a retail store, environmental factors should be in consideration. Generally, RFID tags work well on plastics, wood, etc. During manufacturing, the tag may encounter high pressure and temperature conditions. Usually, an embedded tag can overcome these harsh conditions. All these environmental factors should be in attention not only in the manufacturing sector but also throughout the product journey as they affect the read range and rate. Apart from the above, there are some situational issues where the substrate absorbs moisture and may crack. It influences the adhesiveness of the tag and may fall off. The antenna part can get weak due to the corrosion caused by the chemicals in the environment. The tag position related to the interrogator antenna affects the tag performance as it affects the power.


If the labor cost is cheaper and there is no need for real-time data, the passive RFID tags will be apt. If the labor cost becomes high, investing in active RFID tags in retail stores is feasible. It also depends on which parts of your retail you want to tag.

RFID tags for retail store

RFID tags for retail supermarkets and stores

From optimizing inventory purchases and improving stock control, RFID tracking has a real impact in the workplace. Implementation of RFID tags in retail store allows the staff to track inventory and stock levels while reducing theft and loss. This tracking method applies to individual products on shelves as well as moveable items. It helps in quick stock checks and ensures the refilling of the shelves when it gets cleared. It gives uninterrupted data regarding the location of the materials from manufacturing to distribution.
RFID tags for retail store allow us to scan more products at the same time. RFID technology in the point of sale in retails makes it more quiet and disciplined as the billing process gets effortless by scanning. RFID tags fixed on changing room mirrors help the customer effortlessly check on the availability of the other size in the retail store by scanning.

Considerations before choosing the appropriate RFID tags

  • The distance you are considering to maintain between the tag and reader.
  • Expected durability
  • The required range of frequency of operation

Technowave RFID tags and solutions

At Technowave, to meet customer satisfaction, softwares like easyTRACK asset tracking, easyTRACK inventory tracking, easyTRACK warehouse management, easyTRACK jewellery tracking, and easyTRACK apparel tracking are provided.

easyTRACK warehouse management

The shipment coming to and fro the warehouse undergoes scanning for storing the data on each product. It may be an entire box or individuals. It eliminates the need for manual checking of the products. The execution of stock count can be effortless without even bringing them in line of sight.

easyTRACK Inventory Tracking

The system makes it easier for retailers to confirm which items are present and their location in the store and prevent the mixing of counterfeit products. It helps in eliminating the inventory costs and labor costs. It keeps data on the price variation and most selling products.

easyTRACK Apparel Tracking

The system helps in reducing the chances of mixing up the products in the manufacturing sector. In apparel transportation, easy tracking and locating result in faster distribution of the products. The stock identification helps to avoid the situation of being out-of-stock in retails. Key benefits of the system are rapid stock counting, reliable tagging, and data storage.

easyTRACK Asset Tracking

easyTRACK Asset Tracking helps you in tracking assets by reducing time consumption caused due to human intervention. The company asset and personal asset tracking will be simple. Simultaneously it ensures better allocation of resources by real-time locating capability. The system helps to keep a record of the related assets and their maintenance in requirement.

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