Technowave implemented a FootfallCam people counting solution for Grand Hypermarket, helping the retail chain measure visitor traffic, understand repeat customers, compare branch performance, and generate actionable reports through a cloud-based analytics platform.
People counting analytics were deployed across phase-one stores to support visitor traffic and branch performance analysis.
Grand Hypermarket is a leading supermarket and retail chain in Kuwait with more than 25 branches. With multiple stores operating in competitive retail locations, the management team needed a reliable way to measure footfall, understand store traffic behaviour, and compare performance across branches.
Technowave proposed and implemented a FootfallCam people counting system to help the client move from assumptions to measurable visitor analytics. The first phase covered 7 stores, with people counting hardware installed at all key entry and exit points.
Capture reliable visitor entry and exit data across stores, helping teams understand true customer traffic volume.
Compare store traffic on a weekly and monthly basis to identify stronger locations, low-traffic periods, and operational improvement areas.
Use features such as Wi-Fi tracking and reporting tools to understand repeat visits, conversion, demographics, and traffic trends.
The client wanted a solution that could help them study and analyse the number of people visiting their stores. For a supermarket chain operating across multiple branches, daily visitor movement is an important metric for marketing, operations, staffing, and sales performance evaluation.
Some Grand Hypermarket branches are located close to competing stores. This made visitor analytics especially important because the team needed visibility into how competitor promotions or nearby campaigns could influence customer visits.
Without a structured people counting system, such impact is difficult to quantify. The business needed a solution that could provide store-level data consistently and make it easier to compare traffic before, during, and after marketing activities.
Technowave supplied and deployed FootfallCam people counting hardware across the first phase of stores. The devices were installed at entry and exit points, connected to the network, and powered through POE, creating a clean and reliable installation suited for supermarket operations.
Hardware was positioned at all key customer movement points to capture store footfall accurately.
The client selected a cloud platform, making it easier to access reports and analyse multiple stores centrally.
The hardware’s sleek and discreet appearance supported the store environment without disturbing the customer experience.
The rollout was planned to support both store operations and management-level reporting. Technowave coordinated the project with the client’s sales and marketing team, ensuring the deployment supported the business requirement for customer traffic analysis.
Entry and exit points were reviewed to identify the right device placement for accurate people counting coverage.
FootfallCam hardware was installed across phase-one stores and connected through the network using POE power.
The cloud-based solution was configured so the client could access counting reports, trend comparisons, and visitor insights.
The data helped the client compare performance week by week and month by month, including the impact of competitor campaigns near selected stores.
The FootfallCam deployment enabled Grand Hypermarket to move beyond manual observation and use real data for store traffic analysis, branch comparison, and decision-making.
Accurate count of people visiting the stores across different time periods.
Wi-Fi tracking helped the client understand repeat customer movement and visitor behaviour patterns.
Traffic data helped the team study the effect of nearby competitor campaigns on customer visits.
The platform supported reports including sales conversion, demographic analysis, and counting reports.
“For a multi-branch retailer, people counting is not only about knowing how many customers entered the store. It is about understanding when they came, how branches performed, how campaigns affected traffic, and how data can improve daily retail decisions.”
This project shows how people counting systems can support supermarkets and hypermarkets with practical business intelligence. Visitor traffic data helps retail teams measure store attraction, compare branch performance, plan staffing, review campaign impact, and improve conversion analysis.
For retailers operating in competitive locations, the ability to compare traffic trends against marketing activities and nearby competitor movements is especially valuable.
Technowave helps retailers implement people counting solutions with hardware selection, installation planning, network coordination, cloud reporting setup, and ongoing support. The solution is suitable for supermarkets, hypermarkets, malls, showrooms, duty free stores, libraries, museums, and commercial spaces.
Technowave can help you choose the right sensors, map store entrances, configure dashboards, and create reports that help your team measure footfall, conversion, and customer behaviour.
Explore our complete People Counting System solution and request pricing or a demo for your store, showroom, mall, or commercial space.
