People Counting Case Study · Dubai, UAE

Section-Level Visitor Analytics with FootfallCam at Mohammed Bin Rashid Library, Dubai

Mohammed Bin Rashid Library already counted visitors at its main entrances, but it wanted to understand how people use each part of the building. Technowave planned and installed 20 additional FootfallCam devices across the library's key sections, giving the team a 360° view of visitor movement.

20Additional FootfallCam devices
10Library sections covered
360°View of visitor movement
Section-levelVisitor counts, not just entrances
Project Overview

Knowing Not Only How Many Visit, but Where They Go

Mohammed Bin Rashid Library (MBRL) in Dubai is the largest cultural and knowledge hub in the region. A destination of this size serves many different audiences at once, from families and young readers to researchers, business visitors and people attending exhibitions.

MBRL had already installed FootfallCam people counting at its main entrances, and Technowave carried out that installation. The entrance counts gave a reliable picture of how many people entered the building and when, which is the starting point for any visitor analytics programme.

The next step was to look inside the building. Technowave, which has delivered Auto-ID and analytics solutions across the GCC and India since 1999, was asked to extend the existing system so the library could see how each section performs on its own.

Mohammed Bin Rashid Library building and entrance sign in Dubai
Mohammed Bin Rashid Library, Dubai.
The Challenge

Entrance Counts Alone Could Not Explain Each Section

The entrance system showed overall visitor flow. It could not show what happened after visitors walked in, which limited the decisions the library team could base on data.

More Detailed Section Analytics

The library needed visitor numbers for individual sections, rather than a single total for the whole building.

Measuring Engagement in Specialised Areas

Specialised areas such as the Atlas & Map Library or the Media & Art Library needed their own accurate measure of how many visitors they attract.

Better Tools for Resource Allocation

Without section-level data, it is difficult to match staffing and resources to the areas where visitors actually spend their time.

Support for Event Planning

Planning exhibitions and cultural programmes works best when the team can see how visitors respond to each space.

The Technowave Solution

20 More FootfallCam Devices Placed Where They Matter

Technowave planned and implemented a comprehensive people counting system, placing 20 additional FootfallCam devices strategically across the library's key sections.

Strategic Placement

Devices were positioned across the library's key sections, so that each area can report its own visitor count.

Ten Sections Covered

Coverage includes the Temporary Exhibition, Business Library, Emirates Library, Youth Library, Atlas & Map Library, Media & Art Library, Information Library, Children's Library, Periodical Library and General Library.

Built on the Existing System

The new devices extend the FootfallCam solution already counting visitors at the entrances, so coverage now continues beyond the doors.

A 360° View of Movement

With entrances and sections both measured, MBRL gets a complete picture of how visitors move through the building.

How It Came Together

From Entrance Counting to Whole-Library Coverage

Entrance Counting Installed

Technowave first installed FootfallCam people counting at MBRL's main entrances, giving the library a reliable total for overall visitor flow.

Gaps Identified

The library identified that it needed more detailed analytics for individual sections and a better way to measure engagement in specialised areas.

System Planned

Technowave planned a comprehensive people counting system that would extend coverage to the key sections of the building.

20 Devices Implemented

Twenty additional FootfallCam devices were placed strategically across ten sections, from the Temporary Exhibition to the Children's Library.

Results and Benefits

Data That Supports Better Decisions

With section-level counting in place, MBRL can now track who visits, where they go and how spaces are used.

Accurate Counts for Each Section

Every covered section now has its own visitor count, replacing a single building-wide figure.

Visibility of Movement Inside the Library

The team can see how visitors move between spaces, not only when they arrive.

Optimised Staffing and Resources

Staffing and resource management can follow real visitor patterns in each area.

Improved Event Planning

Exhibitions and cultural programmes can be planned with data on how visitors use the spaces.

Better Visitor Experience

Data-driven insights help the library improve the experience for the people who visit.

Key Takeaways

What Large Venues Can Learn from This Project

Entrance Counts Are Only the Start

Totals at the door show how busy a venue is, but section-level counting shows how each space performs.

Extend What You Already Have

Adding devices to an existing people counting system builds on earlier work and gives a complete view of the venue.

Match Resources to Real Use

Accurate counts per area help venues plan staffing and programmes around where visitors actually go.

Conclusion

Turning Visitor Data into Cultural Insight

By adding 20 FootfallCam devices to its entrance system, Mohammed Bin Rashid Library can now track who visits, where they go and how spaces are used. Technowave turned visitor counts into actionable insights that help shape the future of cultural engagement at the library. The same approach suits museums, exhibition halls, malls and other venues with several distinct zones.

Want Section-Level Visitor Analytics for Your Venue?

Technowave plans and installs FootfallCam people counting for libraries, retail stores and public venues across the GCC and India.

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