Measuring Conversion
Clients use footfall data to assess the conversion ratio: the percentage of visitors who made a purchase compared with the number who came into the store.
Jashanmal Group uses FootfallCam to measure how many shoppers visit its stores. Technowave International has deployed more than 90 devices in more than 30 stores across the UAE, Bahrain and Kuwait, and supports the system with extended warranty cover for hardware and software.
FootfallCam (FFC) is a people counting system from the United Kingdom. Retailers in the Middle East choose it for its design, its feature set and its competitive pricing. Because a retail chain depends on knowing how many people walk through its doors, the system has become a common choice for store groups across the region.
Jashanmal Group has deployed FootfallCam across its stores in the UAE, Bahrain and Kuwait. Technowave International, UAE (TI), carried out the rollout, placing more than 90 devices in more than 30 stores. The footfall data from these stores is then available to the group's teams.
Once the devices are in place, the data feeds into reports that the group's teams can use to compare stores, track trends over time and understand how each location performs. Technowave's service engineers and salespersons support the system after installation, so the store teams have a clear route for help.
A large store group needs more than a count of people through the door. It needs to know how those visitors convert into sales, how each store compares with the others, and when its busiest hours fall.
Clients use footfall data to assess the conversion ratio: the percentage of visitors who made a purchase compared with the number who came into the store.
Comparing footfall across different time periods shows when a store is busiest and when it is quiet, which helps the team plan staffing and opening hours.
With the same measurement in every location, the group can compare footfall between different stores on a like-for-like basis.
Clients also use the data to compare the sales efficiency of shop floor managers, by setting the number of visitors in each store against the sales those visitors produce.
Technowave deployed the FootfallCam (FFC) people counting system across the Jashanmal estate and continues to support it, combining the hardware, the analytics software and on-site service.
More than 90 FootfallCam devices were installed in more than 30 stores in the UAE, Bahrain and Kuwait, so every location feeds the same footfall data set.
Footfall data is reported hourly, daily, weekly and monthly, so the group can look at a busy Friday afternoon or a whole season.
Beyond simple counts, FFC includes a turn-in ratio, which shows the percentage of visitors who walked into a shop compared with those who only walked past. Heat mapping, real-time occupancy and queue management are also used by the client.
Technowave offers extended warranty support for both the hardware and the software, backed by skilled service engineers and salespersons.
Technowave placed more than 90 FootfallCam devices across more than 30 Jashanmal stores in the UAE, Bahrain and Kuwait.
Each device counts visitors, and the figures are gathered into footfall reports for the group, by store and by time period.
Beyond basic counting, the client uses the turn-in ratio, heat mapping, real-time occupancy and queue management to understand store performance.
Extended warranty covers the hardware and software, and Technowave's engineers and salespersons remain the point of contact for the system.
With footfall measured consistently across the estate, the group can answer questions that a single store's sales figures cannot answer on their own.
Footfall can be set against sales to show the conversion ratio for each store and period.
Footfall can be compared between stores, so the group can see which locations attract the most visitors.
Comparing peak and non-peak hours helps the team plan staffing and activity around the times when visitors actually arrive.
Sales efficiency can be compared between shop floor managers, using visitor numbers as the baseline.
Heat mapping and the turn-in ratio show how visitors move through a store and how many of them step inside.
Extended warranty and on-site service keep the system running across all the stores in the group.
Consistent measurement across all locations makes footfall figures comparable, so the group can judge each store fairly.
Visitor numbers become far more useful when they are set against sales, through conversion ratios and sales efficiency.
Turn-in ratio, heat mapping, real-time occupancy and queue management add detail beyond the headline count.
Extended warranty and service engineers keep a large device estate working across several countries.
Data is the key to business efficiency, and it is a driving factor in a volatile and fast-changing retail market. Through the FootfallCam deployment, Jashanmal can measure footfall, compare its stores and understand how visitors turn into sales. Technowave International brings the same mix of hardware, software and service to every store, which is why the project is a good model for other store groups in the region.
Technowave installs and supports FootfallCam people counting for retail groups in the UAE, Bahrain, Kuwait and across the wider GCC and India.
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