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Case Study

New W Mart Store at Marina Dubai

Electronic Shelf Labels Installation

Case Study: Seamless ESL Rollout for New W Mart’s New Store Launch

Client: New W Mart Supermarket Group, UAE
Solution Partner: Technowave International LLC
Technology: ZKONG Electronic Shelf Labels (ESL) + Color LCD shelf displays
Go-Live: October 30, 2025

Executive Summary

Technowave International LLC partnered with New W Mart—one of the UAE’s leading supermarket chains—to digitize shelf-edge communication for a brand-new store that opened on October 30, 2025. From the first demo to pilot, system integration, supply, on-site installation, and launch support, Technowave delivered a smooth, end-to-end rollout of ZKONG ESL. The deployment combined 2.9″ ESLs (roastery & deli), 4.2″ ESLs (seafood), and 10″ color LCD shelf displays (fresh fruits & vegetables) to achieve centralized pricing, faster updates, and a modern, eco-friendly in-store experience.

Business Objectives

  • Launch-ready digitization: Have all shelf labels fully digital on opening day.
  • Centralized pricing control: Eliminate manual paper changes and reduce pricing errors.
  • Sustainability: Support UAE’s go-green initiatives with energy-efficient electronic labels.
  • Customer experience: Present clear pricing, product visuals, and promotions at the shelf.

Scope & Design

  • Fresh Counters (Roastery & Deli):
    Deployed 2.9″ ZKONG ESLs for compact items and frequent price/offer changes.
  • Seafood:
    Implemented 4.2″ ZKONG ESLs for better readability in a moist, chilled environment.
  • Fresh Produce (Fruits & Vegetables):
    Installed 10″ color LCD shelf displays to show rich visuals (images), promos, and price points that change dynamically.
  •  

Delivery Approach (End-to-End by Technowave)

  1. Discovery & Demo – Showcased live ZKONG ESL capability and content options for each department.
  2. Pilot – Trialed ESL sizes in target sections to validate fit, visibility, and update workflows.
  3. Integration – Connected ESL middleware to New W Mart’s pricing source for real-time, centralized updates.
  4. Supply & Staging – Procured and pre-configured devices for rapid on-site deployment.
  5. On-Site Installation – Mounted ESLs and LCDs section-wise; mapped SKUs to locations; performed signal & content checks.
  6. User Acceptance & Training – Trained store and HQ teams on price push, promo scheduling, and image updates.
  7. Launch Readiness – Final validation of label content, price accuracy, and display imagery across all fresh sections.

Opening Day Assurance

  1. On October 30, 2025, Technowave’s team was on the shop floor to verify that every ESL and LCD:

    • displayed the correct product images and prices,
    • synchronized properly with the centralized pricing system, and
    • responded instantly to last-minute changes.

    Result: A smooth store opening with accurate, attractive, and fully digital shelf-edge communication.

Outcomes

    • Speed & Accuracy: Centralized price and content updates—no paper, no manual reprints.
    • Sustainability: Reduced paper waste and lower operational overhead, aligning with UAE’s 2030 go-green momentum.
    • Customer Experience: Clearer shelf information, richer visuals in produce, and consistent branding across departments.
    • Operational Readiness: Store staff trained; processes standardized for future promotions and range changes.

Why Technowave

  • Proven Track Record: Technowave is the only company in the UAE with successful ESL rollouts across ADCOOP, West Zone, and now New W Mart.
  • End-to-End Ownership: From demo to pilot, integration, supply, installation, training, and go-live support—handled by one accountable team.
  • ZKONG Expertise: Deep experience tailoring ZKONG ESL sizes and content strategies to each department’s needs.
New W Mart grand-opening entrance with Technowave team onsite for ESL launch
NWM3
Close-up of compact ESL labels on roastery jars for nuts and spices
Fresh fruits and vegetables with 10-inch color LCD shelf displays showing prices
Produce aisle at New W Mart using ZKONG digital shelf displays for dynamic pricing
Color LCD shelf screens in the produce section displaying images and offers
Fresh fish on ice with water-resistant ZKONG ESL price labels
Seafood counter with 4.2-inch ESLs under chilled display showing fresh prices
NWM13
Chilled seafood case at New W Mart using 4.2" electronic shelf labels
Roastery bins with 2.9-inch ZKONG ESLs showing product names and prices

What’s Next

Technowave is excited to partner with more retailers to help them go fully digital at the shelf, reduce paper use, and support the UAE 2030 go-green movement—without compromising speed, accuracy, or customer experience.

Interested in a similar rollout?
Let’s plan a quick demo and a pilot tailored to your departments (roastery/deli, seafood, produce, grocery). We’ll map the right ESL sizes, integrate with your pricing, and get you launch-ready—fast.

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