Technowave International LLC delivered an end-to-end ZKONG Electronic Shelf Labels rollout for New W Mart’s new Dubai store launch, covering fresh counters, seafood, roastery, deli, and fresh produce sections with ESLs and color LCD shelf displays.
New W Mart wanted its new Marina Dubai store to open with a modern shelf-edge communication system from day one. The requirement was not limited to replacing paper labels. The project needed clear pricing, fast updates, department-specific display formats, rich visual communication for fresh produce, and a reliable workflow for store teams.
Technowave International handled the complete rollout using ZKONG Electronic Shelf Labels and color LCD shelf displays. The deployment combined compact 2.9” ESLs for roastery and deli, larger 4.2” ESLs for seafood counters, and 10” color LCD shelf displays for fruits and vegetables where product images, promotions, and price points needed stronger visibility.
For a new store opening, shelf communication had to be correct, attractive, and ready before launch day. Manual paper labels would have increased operational pressure because fresh categories often require frequent price changes, daily updates, promotion changes, and quick product movement.
Fresh retail areas are more complex than standard grocery aisles. Roastery jars need compact labels that fit neatly. Seafood counters need readable labels in chilled and moist environments. Fruits and vegetables need larger, richer displays because shoppers compare prices, visuals, origins, and promotions quickly.
Technowave did not use one standard label format for the entire store. The ESL design was mapped to each department’s product type, customer viewing distance, display style, and operational workflow.
2.9” ZKONG ESLs were used for compact items such as nuts, spices, and deli products where space is limited but price updates are frequent.
4.2” ZKONG ESLs were implemented for better readability in chilled seafood displays, helping customers view product names and prices clearly.
10” color LCD shelf displays were installed to show product images, prices, PLU details, and promotional content in a more attractive visual format.
The project was delivered through a structured process that moved from demo and pilot validation to integration, staging, installation, training, and final launch support.
Technowave showcased ZKONG ESL capabilities, content options, label sizes, and department-specific use cases to validate the solution direction.
Different ESL sizes were trialed in target sections to check visibility, mounting practicality, content readability, and update workflows.
The ESL middleware was connected with New W Mart’s pricing source to support centralized updates and accurate product-price communication.
Devices were procured, prepared, and pre-configured before site deployment to reduce installation delays during the store opening phase.
ESLs and LCD displays were mounted section-wise, mapped to products and locations, and checked for signal, content, pricing, and display accuracy.
Store and HQ teams were trained on price push, promotion scheduling, image updates, and day-to-day ESL operations before go-live.
On October 30, 2025, Technowave’s team was present on the shop floor to verify that ESLs and LCD displays were showing the correct product images, prices, and content. Last-minute checks ensured the store opened with accurate, attractive, and fully digital shelf-edge communication.
The ESL rollout helped New W Mart start operations with a more accurate, scalable, and visually modern shelf communication system for fresh categories.
Centralized price and content updates reduced dependency on manual paper printing and replacement.
Reduced paper usage supported a cleaner, more efficient and eco-conscious retail operation.
Clear prices, product images and consistent branding improved shelf-level communication for shoppers.
Store staff were trained with standardized workflows for future promotions and product range changes.
Technowave International brings practical ESL deployment experience across UAE supermarket environments, including full-store and section-specific deployments. For New W Mart, Technowave acted as a single accountable team for demo, pilot, integration, supply, installation, training, and go-live support.
This case study shows how ESL technology can support fresh departments where prices, products, origins, weights, promotions, and product images change frequently. Retailers can use the same approach for fruits and vegetables, seafood, meat, deli, roastery, bakery, and grocery zones.
A quick demo and pilot can help identify the right mix of ESL sizes, mounting accessories, template design, integration method, and rollout plan for each store format.
Technowave can help you map the right ESL sizes, integrate your pricing workflow, create display templates, and deploy Electronic Shelf Labels across fresh counters, grocery aisles, produce areas, and promotional sections.
The rollout used 2.9” ZKONG ESLs for roastery and deli, 4.2” ZKONG ESLs for seafood, and 10” color LCD shelf displays for fruits and vegetables.
Fresh produce areas benefit from larger screens because they can show product images, prices, PLU information, and promotional content with stronger visibility.
Yes. Centralized price updates reduce paper printing, manual replacement, and the chances of shelf price mismatch during daily changes and promotions.
Yes. Technowave supports demo, pilot, integration, hardware supply, installation, staff training, and go-live support for supermarkets and retail stores.
