Technowave International delivered a large-scale Electronic Shelf Label deployment for Safeer Market at its Rolls Dubai store, installing more than 2,100 ESLs in 2.6-inch and 4.2-inch sizes to modernize how product prices are displayed and managed throughout the supermarket.
A closer look at the Electronic Shelf Label deployment and digital pricing implementation inside the Safeer Market store.
Supermarkets manage a large number of SKUs across aisles, shelves and promotional areas. Whenever prices change, conventional paper labels require printing, identification of the correct shelf position and physical replacement by store employees.
Safeer Market moved toward a more digital pricing environment at its Rolls Dubai location through the deployment of more than 2,100 Electronic Shelf Labels.
Technowave supplied and implemented both 2.6-inch and 4.2-inch ESL formats, allowing different areas of the supermarket to use a digital label size appropriate for the shelf layout, product visibility and information requirements.
Safeer Market required a digital shelf pricing solution capable of supporting a large number of product locations while keeping the customer-facing pricing presentation clear and consistent.
Grocery retail creates a particular challenge for shelf pricing because hundreds or thousands of individual product locations can exist within a single store.
With conventional labels, each price change may involve finding the correct item, printing a new ticket and physically replacing the existing label.
For Safeer Market, the objective was therefore not simply to replace paper with screens, but to establish a scalable digital price display system across more than 2,100 shelf positions.
Technowave deployed a combination of 2.6-inch and 4.2-inch Electronic Shelf Labels across the store. Using multiple label sizes allowed the installation to better match different shelf environments and product presentation requirements.
Compact digital shelf labels suitable for standard supermarket shelf positions where the product price needs to remain clearly visible without consuming unnecessary shelf-edge space.
Larger digital labels provide additional display space and stronger visibility for selected products, promotional areas or shelf positions where more information needs to be communicated.
The deployment covers more than 2,100 shelf positions, providing Safeer Market with digital price displays at meaningful supermarket scale rather than as a limited trial installation.
A supermarket does not have one standard merchandising environment. Shelf heights, product dimensions, categories and promotional displays vary throughout the store. Using 2.6-inch and 4.2-inch ESLs allows the digital pricing deployment to remain compact for regular shelf items while providing additional visibility where larger displays are more suitable.
The implementation focused on ensuring that ESLs were positioned correctly across the required product locations while maintaining a clean and consistent shelf presentation.
The retail environment and shelf layouts were reviewed to understand how Electronic Shelf Labels would be deployed across the store.
2.6-inch and 4.2-inch displays were allocated according to shelf space, product presentation and visibility requirements.
More than 2,100 Electronic Shelf Labels were installed across the required supermarket product and shelf locations.
The completed deployment was checked for ESL positioning, display readability and consistent customer-facing presentation.
The deployment replaces a large number of conventional printed shelf tickets with connected digital displays, helping establish a more structured foundation for product pricing throughout the store.
Digital shelf displays reduce the repeated physical work associated with printing, sorting and replacing conventional paper price tickets.
Standardized digital labels provide a more uniform pricing presentation across aisles and product categories.
Properly positioned digital displays make product pricing easier for customers to identify directly at the shelf.
Two ESL sizes allow Safeer Market to use compact pricing displays for normal shelves and larger labels where increased visibility is useful.
Electronic pricing contributes to a more modern and organized supermarket environment compared with conventional paper shelf tickets.
With more than 2,100 ESLs installed, the solution is designed around real supermarket-scale operations rather than a small digital pricing pilot.
The Safeer Market Rolls Dubai project demonstrates how Electronic Shelf Labels can be deployed across a large grocery environment where a high volume of product prices must be presented clearly and consistently.
Through the installation of more than 2,100 ESLs in 2.6-inch and 4.2-inch formats, Safeer Market has established a more digital shelf pricing environment while creating a stronger foundation for efficient price presentation across the store.
For Technowave International, the project adds another supermarket-scale ESL deployment to its growing portfolio of digital retail pricing implementations in the UAE.
Technowave International provides Electronic Shelf Label solutions for supermarkets, hypermarkets and retail stores, from site assessment and deployment planning to installation and integration support.
