Description
Discontinued: Pricer announced that it is phasing out production of its legacy three-colour labels, including SmartTAG HD, SmartTAG Power and Power+, with the transition scheduled for the end of 2025. Its current range is SmartTAG Color.
Pricer SmartTAG Power & Power+ were Pricer’s previous-generation electronic shelf labels, used by supermarkets and retail chains to replace paper price tags with wireless displays updated from the pricing system.
Support for existing Pricer stores
If your stores already run Pricer ESLs, we can support your installation and plan how to introduce SmartTAG Color labels, whether for new stores, refits or individual departments.
Why move to SmartTAG Color
SmartTAG Color adds yellow to black, white and red, plus a 6-colour 7.3-inch Multi Color model. It offers sub-second updates, seven-colour LED alerts, NFC, shelf-level geolocation, sizes from 1.6 to 12.5 inches and up to 10 years of battery life.
Technical summary
| Status | Discontinued by Pricer (legacy three-colour range) |
|---|---|
| Successor | Pricer SmartTAG Color |
| Type | Electronic shelf labels (ESL) |
| Typical use | Supermarket and retail shelf-edge pricing |
Why work with Technowave
Technowave has supplied and supported retail and warehouse technology across the UAE and GCC for more than 27 years. Keep existing equipment covered with our maintenance and repair service, or contact our team to plan an upgrade.




